Imifuniselo yakutsha nje inika umkhondo wokuba yintoni onokuyilindela kwibala lefashoni yezobugcisa kunyaka ozayo ngokuvelela kweendawo zedijithali, ifashoni yedijithali kunye nee-NFTs ezibandakanya kwaye zivuze abathengi abaxabisa ukwenziwa komntu, ukuyila kunye nokukhetheka.Nantsi into ephambili engqondweni njengoko sisiya ku-2022.
Impembelelo yedijithali, ii-PFPs kunye nee-avatars
Kulo nyaka, i-digital-first creatives iya kwenza isizukulwana esitsha sabaphembeleli, iibrendi ziya kunyusela intsebenziswano ye-metaverse egxininisa ukuyilwa ngokubambisana kunye noyilo lwedijithali-kuqala luya kuba nefuthe kwimpahla yomzimba.
Ezinye iibrendi zingene kwangethuba.UTommy Hilfiger uchwetheze abayili beRoblox abasibhozo ukuba benze izinto zefashoni yedijithali eziyi-30 ezisekwe kwiimpawu zemveliso.Ngonaphakade we-21, esebenza kunye ne-arhente yokudala i-metaverse ye-Virtual Brand Group, yavula "IsiXeko sevenkile" apho abaphembeleli beRoblox benza kwaye balawule iivenkile zabo, bekhuphisana omnye nomnye.Njengoko urhwebo olutsha lufika kwihlabathi elibonakalayo, iziqwenga ezifanayo ziya kufumaneka phantse.
I-Forever 21 icofe iimpembelelo zeRoblox ukuba zikhuphisane ekuthengiseni izinto ezithengiweyo eqongeni, ngelixa iSandbox ikhuthaza iindidi ezintsha zabadali ezifana nomyili we-NFT kunye nomyili wezakhiwo njengoko isanda kwifashoni, iikonsathi ezibonakalayo kunye neemyuziyam.I-SANDBOX, IQELA LE-BRAND YOMTHETHO, NGOKUPHAKADE21
Imifanekiso yeprofayile, okanye ii-PFPs, ziya kuba ziibheji zobulungu, kwaye iibrendi ziya kuzinxibisa okanye zenze ezazo, i-piggy-backing kuluntu oluthembekileyo olukhoyo ngendlela eyathi i-Adidas yabetha ngayo iKlabhu ye-Bored Ape Yacht.Ii-avatars njengabaphembeleli, zombini eziqhutywa ngabantu kunye nenyani ngokupheleleyo, ziya kuvelela ngakumbi.Sele, i-Warner Music Group ye-metaverse casting call imeme abantu abathenge ii-avatar kwi-modelling kunye ne-arhente yetalente i-Guardian of Fashion ukubonisa amandla abo eendaba zoluntu ukuba bathathelwe ingqalelo kwiiprojekthi zexesha elizayo.
Ukubandakanywa kunye nokwahlukana kuya kuba yinto ephezulu yengqondo."Ukusebenza ngendlela enenkathalo kunye nebandakanya ngokwenene kuya kuba ngundoqo kuye nabani na othatha inxaxheba kweli hlabathi ledijithali ukuze aqinisekise amava oluntu anenjongo yokwenyani," ucebisa uTamara Hoogeweegen, ingcali kwiLabhoratri yekamva, ekwaphawula ukuba iindawo ezinophawu lwendalo ziya kuba lula kumsebenzisi. -iimveliso ezenziweyo, njengoko zibonwa ngo-Forever 21, u-Tommy Hilfiger kunye noRalph Lauren weRoblox yehlabathi, eyaphenjelelwa kukuziphatha komsebenzisi.
Ukwenza imephu yezindlu ezingeyonyani
I-metaverse real estate market ishushu.Iibrendi kunye nabarhwebi baya kwakha, bathenge kwaye baqeshe i-real estate yedijithali kwimisitho ebonakalayo kunye neevenkile, apho abantu banokudibana (ii-avatars) zabantu abadumileyo kunye nabayili.Lindela zombini "ii-pop-ups," njengoko kuvavanywa nguGucci, kunye nehlabathi elisisigxina, elinjengeNikeland, zombini kwiRoblox.
U-Al Dente, iarhente entsha yokuyila inceda iibrendi zodidi oluphezulu zingene kwimetaverse, isandula kuthenga indawo kwiSandbox, esanda kunyusa i-93 yezigidi zeedola, kunye nesiqalo sokudala i-asethi ye-3D i-Threedium isandula kuthenga umhlaba wedijithali ukwenza iivenkile ezibonakalayo.Indawo yentengiso yeDijithali i-DressX isandula ukusebenzisana ne-Metaverse Travel Agency kwingqokelela yezinto ezinxitywayo zase-Decentraland kunye ne-Sandbox, enokunxitywa ngenyani eyandisiweyo.Iziqwenga zinika ukufikelela kwimisitho kunye neendawo, kunye nentsebenziswano esungulwe ngomsitho eDecentraland.
Iiplatifti ezongezelelweyo zokubukela ziquka i-Decentraland ekhankanywe ngasentla kunye ne-Sandbox, ukongeza kwimidlalo efana ne-Fortnite kunye namaqonga afana nomdlalo njengeZepeto kunye neRoblox.Ngokutsho kwengxelo ye-Instagram yokuqala, imidlalo yivenkile entsha, kwaye abadlali “abangengabo abadlali” bafikelela kwimidlalo ngefashoni;omnye kwabahlanu abaselula balindele ukubona iimpahla zegama le-brand kwii-avatars zabo zedijithali, iingxelo ze-Instagram.
I-AR kunye neeglasi ezihlakaniphile zijonge phambili
Zombini i-Meta kunye ne-Snap zombini zityala imali eninzi kwinyani eyandisiweyo ukuxhasa ukusetyenziswa kwefashoni kunye nokuthengisa.Injongo yexesha elide kukuba iiglasi zabo ezikrelekrele, ezibizwa ngokuba ziiRay-Ban Stories, kunye neSpectacles, ngokulandelelanayo, ziya kuba kufuneka zibe nehardware kunye nesoftware.Sele, ifashoni kunye nobuhle ziyathenga."Njengokuba i-buzz ejikeleze utshintsho kwi-metaverse iqhubeka, silindele ukuba ubuhle kunye neempawu zefashoni ziqhubeke nokuba ngabavelisi bokuqala."UKim uthi ukongeza kwi-AR, ukuthenga okuphilayo kunika "ukukhanya kwangethuba" kwimetaverse.
Ngokubambisana nomnini kaRay-Ban u-EssilorLuxxotica kwiiglasi ezikrelekrele, iMeta ivula indlela yobudlelwane bexesha elizayo kunye neempawu ezongezelelweyo zefashoni zodidi oluphezulu.I-META
Lindela uhlaziyo oluninzi kwiiglasi ezihlakaniphile ngo-2022;engenayo iMeta CTO uAndrew Bosworth sele ehlekisa ngohlaziyo kwiRay-Ban Stories.Ngelixa uKim esithi ukuntywiliselwa, ukunqwabelana okungaphezulu "kukude", ulindele ukuba iinkampani ezininzi - itekhnoloji, i-optical okanye ifashoni - "inonyanzeliswa ngakumbi ukuba ijoyine imakethi yokunxiba.I-Hardware iya kuba yintsika ephambili ye-metaverse ".
Ukuqhubela phambili kobuntu
Iingcebiso ezenzelwe wena, amava kunye neemveliso ziyaqhubeka zithembisa ukuthembeka kunye nokukhetheka, kodwa itekhnoloji kunye nokuphunyezwa kungumngeni.
Iimpahla ezifunwayo kunye neempahla ezenziweyo zokulinganisa mhlawumbi zezona zinqwenelekayo, kwaye uphuhliso luthathe umva kumanyathelo afikelelekayo.UGonçalo Cruz, umseki kunye ne-CEO ye-PlatformE, enceda ii-brand eziquka i-Gucci, i-Dior kunye ne-Farfetch ukuphumeza obu buchwepheshe, ulindele ukubona ukukhawuleza kwi-inventory-ngaphantsi kunye nefashoni yemfuno."Iimveliso kunye nabathengisi baye baqala ukwamkela i-3D kunye namawele edijithali ekudalweni kwemveliso kunye nokubonisa, kwaye le yibhloko yokuqala yokwakha evula amanye amathuba njengokuqala ukuhlola iinkqubo ezifunekayo," kusho u-Cruz.Wongeza ukuba abadlali betekhnoloji kunye nabasebenzayo bafumana ubuchwephesha kunye nokuququzelela abaqhubi beenqwelomoya, iimvavanyo kunye nokubaleka kokuqala.
Itekhnoloji yogcino ayimi
Iivenkile zisabalulekile, kwaye zisiba zobuntu ngakumbi ngeempawu ezidibanisa i-e-commerce-style perks, njengokufikelela kuphononongo lwexesha lokwenyani, ukuzama kwe-AR nokunye.Njengoko "idijithali yokubamba" iguqukela kwindlela yokuziphatha kwi-intanethi, baya kulindela ukubona iimpawu zedijithali ezifakwe kumava angaxhunyiwe kwi-intanethi, i-Forrester iqikelela.
Ufakelo lukaFred Segal lwe-NFT kunye ne-PFP luzisa iindidi zemveliso ephumayo kwindawo eqhelekileyo yevenkile.UFRED SEGAL
UFred Segal, i-boutique yaseLos Angeles ephawulekayo, wathatha le ngcamango waza wagijima: Ukusebenza kunye ne-arhente yokudala i-metaverse i-Subnation, isanda kuqala i-Artcade, ivenkile enegalari ye-NFT, iimpahla ezibonakalayo kunye nesitudiyo sokusasaza zombini kwi-Sunset Strip nakwi-metaverse;izinto ezisevenkileni zingathengwa nge-cryptocurrency kusetyenziswa iikhowudi zeQR ezisevenkileni.
NFTs, ukuthembeka kunye nokusemthethweni
Ii-NFTs ziya kuba namandla okuhlala njengokuthembeka kwexesha elide okanye amakhadi obulungu azisa izinto ezikhethekileyo, kunye nezinto ezizodwa zedijithali ezibonisa ububodwa kunye newonga.Ukuthengwa kwemveliso engaphezulu kuya kubandakanya zombini izinto zedijithali kunye nezomzimba, kunye nokusebenzisana - kusasebenza kakuhle - ibe yincoko ephambili.Zombini iibrendi kunye nabathengi balungiselelwa into engalindelekanga."Abathengi bazimisele ngakumbi ukuzama iimpawu ezingaqhelekanga, ezinye iindlela zokuthenga, kunye neenkqubo ezintsha zexabiso ezifana ne-NFTs kunokuba zikhona nakweyiphi na indawo kwiminyaka eyi-20 edlulileyo," kubika i-Forrester.
Iimveliso kuya kufuneka zithathele ingqalelo ukugqithela kwezomthetho nezokuziphatha, kwaye zenze amaqela e-metaverse ukujongana nophawu lwentengiso kunye neenkxalabo zelungelo lokushicilela, kunye neeprojekthi ezizayo, kulo mda mtsha.Sele, uHermès uthathe isigqibo sokwaphula ukuthula kwakhe kwangaphambili malunga nomzobo we-NFT ophefumlelwe yibhegi yakhe yaseBirkin.Enye i-NFT snafu - nokuba isuka kwi-brand okanye iqumrhu eliphikisana ne-brand-inokwenzeka, inikwe i-nascence yendawo.Isantya sotshintsho lwetekhnoloji sikholisa ukodlula amandla emithetho ukuziqhelanisa, utshilo uGina Bibby, intloko yoqeqesho lwefashoni yehlabathi kwifem yomthetho iWithers.Kubanikazi bepropati yobukrelekrele, uyongezelela, i-metaverse inikezela ekunyanzeliseni amalungelo e-IP, kuba izivumelwano ezifanelekileyo zelayisensi kunye nokusabalalisa azikho kwaye ubume bendalo yonke bemetaverse benza ukuba abaphuli bomkhondo babe nzima ngakumbi.
Izicwangciso zentengiso ziya kuchaphazeleka kakhulu, zihlukane ngenxa yokuba iibrendi zisaziqhelanisa nohlaziyo lwe-iOS olwenze ukuba i-Facebook kunye ne-Instagram bachithe ngempumelelo.“Kunyaka olandelayo uya kuba lithuba lokuba iibrendi zisete ngokutsha kwaye zityale imali ngokunyaniseka,” utshilo uJason Bornstein, inqununu kwi-VC firm Forerunner Ventures.Ukhomba amaqonga edatha yabathengi kunye neendlela zokuhlawula imali njengenye itekhnoloji yenkuthazo.
Lindela imisitho yofikelelo olulinganiselweyo kwi-intanethi kwaye ucime, kunye ne-NFTs okanye ezinye iithokheni ukunika ukungena.
“Ubunewunewu busekelwe kukuzikhethela.Njengoko iimpahla zodidi oluphezulu zisiya zisiba ninzi kwaye kulula ukufikelela kuzo, abantu baguqukela kumava akhethekileyo, angenakuphinda aphinde aphinde afezekiswe umnqweno wokuzikhethela, utshilo uScott Clarke, umongameli wecandelo leemveliso zabathengi ekhokela kumnxibelelanisi wedijithali Publicis Sapient."Ukuze iimveliso zodidi oluphezulu zifumane inzuzo, kuya kubaluleka ukujonga ngaphaya kwezinto ebezichaza ezi mpawu 'njengobunewunewu'."
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Ibhalwe ngu MAGHAN MCDOWELL
Ixesha lokuposa: Jan-07-2022